The Google Page Experience Update, What You Need to Know 

Google announced a new algorithm update that will incorporate metrics designed to judge a user’s experience when interacting with a web page is coming. This new algorithm update has very creatively been named the “Google Page Experience Update” and will become a live ranking factor sometime in early 2021. The update will use a combination of new or updated metrics to determine if users will …

The Google Page Experience Update, What You Need to Know  Read More »

Establishing a Keyword Difficulty Baseline

Establishing a website’s current keyword difficulty baseline is a vitally important step when building out a Search Engine Optimization (SEO) strategy. Knowing one’s baseline will allow them to target keywords that they have a realistic chance of ranking organically for in search results.

In this post, we will look at what keyword difficulty is, the importance of knowing it, and exactly how to calculate keyword difficulty using a popular SEO tool.