Website Quality Assurance: Protecting Your UX
While it is easy to get caught up in creative design and innovative functionality, website quality assurance (QA) is a critical step in the design and development of a website or web application.
The Google Page Experience Update, What You Need to Know
Google announced a new algorithm update that will incorporate metrics designed to judge a user’s experience when interacting with a web page is coming. This new algorithm update has very creatively been named the “Google Page Experience Update” and will become a live ranking factor sometime in early 2021. The update will use a combination of new or updated metrics to determine if users will …
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Establishing a Keyword Difficulty Baseline
Establishing a website’s current keyword difficulty baseline is a vitally important step when building out a Search Engine Optimization (SEO) strategy. Knowing one’s baseline will allow them to target keywords that they have a realistic chance of ranking organically for in search results.
In this post, we will look at what keyword difficulty is, the importance of knowing it, and exactly how to calculate keyword difficulty using a popular SEO tool.
The Importance of Conversion Rate Optimization
Having your organization’s website optimized for conversion represents a unique opportunity to gain a competitive edge over your competitors who do not understand the benefits of conversion rate optimization, or have not committed time and energy into a proper optimization strategy.