Search Engine Optimization (SEO)

Site Structure Optimization is a pivotal aspect of modern SEO and website design, impacting both a site’s visibility in search engine results and the overall user experience. This optimization process involves refining the website architecture, enhancing the clarity and coherence of the site’s layout, and ensuring that content is logically organized and easily navigable. The …

Site Structure Optimization: Everything You Need to Know Read More »

Google announced a new algorithm update that will incorporate metrics designed to judge a user’s experience when interacting with a web page is coming. This new algorithm update has very creatively been named the “Google Page Experience Update” and will become a live ranking factor sometime in early 2021. The update will use a combination of new or updated metrics to determine if users will …

The Google Page Experience Update, What You Need to Know  Read More »

Establishing a website’s current keyword difficulty baseline is a vitally important step when building out a Search Engine Optimization (SEO) strategy. Knowing one’s baseline will allow them to target keywords that they have a realistic chance of ranking organically for in search results.

In this post, we will look at what keyword difficulty is, the importance of knowing it, and exactly how to calculate keyword difficulty using a popular SEO tool.