Timothy Prestianni

With years of SEO and digital marketing experience, I understand that every business is different, with its own set of goals, customers, and unique challenges. My approach to SEO is built around a fully integrated digital marketing strategy that facilitates both short and long-term growth.

Establishing a Keyword Difficulty Baseline

Search Engine Optimization (SEO) / By Timothy Prestianni

Establishing a website’s current keyword difficulty baseline is a vitally important step when building out a Search Engine Optimization (SEO) strategy. Knowing one’s baseline will allow them to target keywords that they have a realistic chance of ranking organically for in search results.

In this post, we will look at what keyword difficulty is, the importance of knowing it, and exactly how to calculate keyword difficulty using a popular SEO tool.

The Importance of Conversion Rate Optimization

Conversion Rate Optimization (CRO) / By Timothy Prestianni

Having your organization’s website optimized for conversion represents a unique opportunity to gain a competitive edge over your competitors who do not understand the benefits of conversion rate optimization, or have not committed time and energy into a proper optimization strategy.