In the realm of SEO, a website content audit stands as a pivotal process that can significantly influence a brand’s online presence. This procedure is not just about counting the number of articles or pages on a website; it’s a comprehensive analysis that delves into the very core of a brand’s content strategy. The Importance …
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Topic clusters are an innovative SEO strategy where content related to a central theme is grouped together. This involves crafting a single “pillar” page that acts as the main hub for a specific subject, complemented by several sub-pages or “cluster” pages that delve deeper into the specific aspects of that topic. In the ever-shifting landscape …
Learn the best YouTube video format, how to upload videos, verify your account, Optimize Videos for search & other technical requirements for YouTube.
Website migrations can bring feelings of both excitement and impending doom. Why? Whenever major changes are made on a website, there is a risk that it can significantly impact organic traffic if not completed correctly. Fortunately, there are steps you can take to protect your search engine optimization (SEO) rankings during the migration process. That’s …
This is the ultimate guide to franchise marketing on the web. So if you want to gain a better understanding of how to market from both a franchisor and franchisee perspective, you are in the right place. This guide will cover all aspects of digital marketing, including: Before we begin, let’s take a few minutes …
